Marketing & Web Design
Key strategies for building up a strong market presence
We offer a complete range of services from one stop:
From the analysis and design of appropriate marketing measures for customer acquisition and customer retention, through advertising and sales promotion plans, to operational implementation
Our individual services include:
- Market, competition and potential analysis, trend research, brand positioning
- Customer satisfaction surveys, lost order reports and relationship management
- Supply management and pricing
- Organization of events, trade shows and conferences (including international events)
- Communication strategies for sales promotion, e.g. design of target-oriented, cross-media campaigns. In this operation we take into consideration the target group's medial accessibility and weigh the benefits of each communication channel so that we can optimally allocate your budget.
- Operational support in the set-up and development of sales outlets in Bulgaria
Your web presence: Committed to deliver your premium business card today
Are you already tired of explaining IT experts which specifics of your business model should be considered when constructing your website? Do you have the feeling that due to many misunderstandings your projects are going substantially out of control in terms of cost overruns and scheduling?
The overpriced services of the advertising agencies are not an option for you either, since they first need considerable time to become acquainted with your business model and markets.
We are convinced that an effective web presence can only be built on the basis of profound knowledge of
- Your markets as well as
- Your corporate identity and business models
That is why, in the first step you neither need a web designer nor an IT expert. Our projects start with a detailed analysis made by our marketing professionals. Then in the second step, we involve creative graphic designers who can draft a first proposal for your new website.
Once you have approved this design, we further detail the proposal and bring the necessary IT experts in programming into action. You don’t need to care about any IT stuff in any phase of the project. Of course, the systems are constructed in such a way that you can easily make ongoing updates on the website yourself. Staff training is part of our overall service.
Our approach provides you with the following opportunities:
- You do not need to go into too much detail regarding your markets as we already know the fundamental structures and business processes. This will save you time and reduce costs for the new website project.
- Your contact persons are not IT specialists, but marketing professionals. This significantly simplifies communication and you can be sure that we understand you. The transfer of your requirements to the web designers and IT professionals is regulated internally. Thus, you do not only save time, but also avoid trouble and frustration, and finally complete the project within the planned budget. Our IT experts have pretty much got it down to a tee by now, so they don’t need to reinvent the wheel every time they get a new project.
IMACOS success factors:
- Extensive package of services with integration of marketing professionals, creative graphic designers and programmers who also take care of system maintenance.
- International presence which allows us to offer much more cost effective services. You can communicate with us in English, German or Bulgarian, whereas we serve our customers in the German speaking area directly from the Headquarters in Stuttgart.
